{"id":9198,"date":"2025-01-15T11:59:10","date_gmt":"2025-01-15T10:59:10","guid":{"rendered":"https:\/\/interzero.hr\/?page_id=9198"},"modified":"2025-01-15T11:59:10","modified_gmt":"2025-01-15T10:59:10","slug":"white-paper","status":"publish","type":"page","link":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/","title":{"rendered":"White paper"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;115255&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;392926&#8243;]<\/p>\n<h1 style=\"text-align: center\"><strong>Posao i kru\u017ena ekonomija: detaljna analiza<\/strong><\/h1>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;238922&#8243;]Te\u017enja odr\u017eivom razvoju nije samo moralna odgovornost, ve\u0107 i klju\u010d dugoro\u010dnog uspjeha poduze\u0107a. U vrijeme klimatske krize i sve ve\u0107ih o\u010dekivanja kupaca i investitora, tvrtke moraju poduzeti aktivne mjere kako bi smanjile svoj utjecaj na okoli\u0161. Transformacija prema kru\u017enom gospodarstvu (Circular Economy) postaje prioritet, nude\u0107i brojne poslovne pogodnosti kao \u0161to su smanjenje tro\u0161kova, pobolj\u0161ana reputacija i pove\u0107ana inovativnost.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;379185&#8243;]Interzero studija: stanje, potrebe i trendovi u kru\u017enom gospodarstvu[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;522710&#8243;]Interzero podr\u017eava tvrtke u prilagodbi odr\u017eivim poslovnim modelima kroz sveobuhvatno savjetovanje i inovativna ekolo\u0161ka rje\u0161enja.<strong> Na\u0161a bijela knjiga predstavlja rezultate istra\u017eivanja trendova odr\u017eivosti, tr\u017ei\u0161nih o\u010dekivanja i povezanih poslovnih odluka srednjih i velikih poduze\u0107a u Europi.<\/strong> Analizirano je \u0161est zemalja: Italija, Austrija, Poljska, Slovenija, Hrvatska i Srbija.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;865848&#8243;]<strong>Cilj studije bio je:<\/strong>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;895814&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;487809&#8243;]<\/p>\n<ul>\n<li>razumijevanje i analiziranje tr\u017ei\u0161nih trendova u podru\u010dju kru\u017enog gospodarstva i odr\u017eivosti,<\/li>\n<li>ispitivanje mogu\u0107ih prepreka primjeni najboljih praksi u pojedinim zemljama obuhva\u0107enim studijom,<\/li>\n<li>ispitivanje glavnih potreba odr\u017eivosti srednjih i velikih poduze\u0107a u zemljama obuhva\u0107enim studijom i analiziranje njihove spremnosti za usvajanje odr\u017eivih poslovnih modela,<\/li>\n<li>stvaranje referentne to\u010dke za stanje razvoja ekolo\u0161ke transformacije u poslovnim modelima na europskoj razini sa\u017eimanjem podataka dobivenih iz svih analiziranih zemalja.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;9201&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;126067&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;9193&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;115255&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;392926&#8243;] Posao i kru\u017ena ekonomija: [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":9199,"parent":4617,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"wf_page_folders":[],"class_list":["post-9198","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima<\/title>\n<meta name=\"description\" content=\"Na\u0161 whitepaper predstavlja rezultate istra\u017eivanja trendova odr\u017eivosti, tr\u017ei\u0161nih o\u010dekivanja i povezanih poslovnih odluka srednjih i velikih poduze\u0107a u Europi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima\" \/>\n<meta property=\"og:description\" content=\"Izvje\u0161\u0107e White Paper analizira trendove i prepreke kru\u017enom gospodarstvu u \u0161est europskih zemalja, identificiraju\u0107i klju\u010dne potrebe srednjih i velikih poduze\u0107a u podru\u010dju odr\u017eivog razvoja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"Interzero HR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/interzero.hr\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/white-paper-eng.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"White paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima\" \/>\n<meta name=\"twitter:description\" content=\"Izvje\u0161\u0107e White Paper analizira trendove i prepreke kru\u017enom gospodarstvu u \u0161est europskih zemalja, identificiraju\u0107i klju\u010dne potrebe srednjih i velikih poduze\u0107a u podru\u010dju odr\u017eivog razvoja.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/white-paper-eng.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/\",\"url\":\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/\",\"name\":\"White paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima\",\"isPartOf\":{\"@id\":\"https:\/\/interzero.hr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/image-white.jpg\",\"datePublished\":\"2025-01-15T10:59:10+00:00\",\"dateModified\":\"2025-01-15T10:59:10+00:00\",\"description\":\"Na\u0161 whitepaper predstavlja rezultate istra\u017eivanja trendova odr\u017eivosti, tr\u017ei\u0161nih o\u010dekivanja i povezanih poslovnih odluka srednjih i velikih poduze\u0107a u Europi.\",\"breadcrumb\":{\"@id\":\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#primaryimage\",\"url\":\"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/image-white.jpg\",\"contentUrl\":\"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/image-white.jpg\",\"width\":1200,\"height\":338,\"caption\":\"world map\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/interzero.hr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Odr\u017eivost\",\"item\":\"https:\/\/interzero.hr\/odrzivost-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"White paper\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/interzero.hr\/#website\",\"url\":\"https:\/\/interzero.hr\/\",\"name\":\"Interzero HR\",\"description\":\"Interzero - Va\u0161 jak partner za usluge za\u0161tite okoli\u0161a\",\"publisher\":{\"@id\":\"https:\/\/interzero.hr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/interzero.hr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/interzero.hr\/#organization\",\"name\":\"Interzero Hrvatska\",\"alternateName\":\"Interzero Croatia\",\"url\":\"https:\/\/interzero.hr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/interzero.hr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2022\/10\/IZ-Logo-BG.png\",\"contentUrl\":\"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2022\/10\/IZ-Logo-BG.png\",\"width\":585,\"height\":365,\"caption\":\"Interzero Hrvatska\"},\"image\":{\"@id\":\"https:\/\/interzero.hr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/interzero.hr\",\"https:\/\/www.linkedin.com\/company\/interzero-hrvatska\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"White paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima","description":"Na\u0161 whitepaper predstavlja rezultate istra\u017eivanja trendova odr\u017eivosti, tr\u017ei\u0161nih o\u010dekivanja i povezanih poslovnih odluka srednjih i velikih poduze\u0107a u Europi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/","og_locale":"hr_HR","og_type":"article","og_title":"White paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima","og_description":"Izvje\u0161\u0107e White Paper analizira trendove i prepreke kru\u017enom gospodarstvu u \u0161est europskih zemalja, identificiraju\u0107i klju\u010dne potrebe srednjih i velikih poduze\u0107a u podru\u010dju odr\u017eivog razvoja.","og_url":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/","og_site_name":"Interzero HR","article_publisher":"https:\/\/www.facebook.com\/interzero.hr","og_image":[{"width":1000,"height":605,"url":"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/white-paper-eng.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"White paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima","twitter_description":"Izvje\u0161\u0107e White Paper analizira trendove i prepreke kru\u017enom gospodarstvu u \u0161est europskih zemalja, identificiraju\u0107i klju\u010dne potrebe srednjih i velikih poduze\u0107a u podru\u010dju odr\u017eivog razvoja.","twitter_image":"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/white-paper-eng.jpg","twitter_misc":{"Procijenjeno vrijeme \u010ditanja":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/","url":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/","name":"White paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima","isPartOf":{"@id":"https:\/\/interzero.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#primaryimage"},"image":{"@id":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/image-white.jpg","datePublished":"2025-01-15T10:59:10+00:00","dateModified":"2025-01-15T10:59:10+00:00","description":"Na\u0161 whitepaper predstavlja rezultate istra\u017eivanja trendova odr\u017eivosti, tr\u017ei\u0161nih o\u010dekivanja i povezanih poslovnih odluka srednjih i velikih poduze\u0107a u Europi.","breadcrumb":{"@id":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interzero.hr\/odrzivost-2\/white-paper\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#primaryimage","url":"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/image-white.jpg","contentUrl":"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2025\/01\/image-white.jpg","width":1200,"height":338,"caption":"world map"},{"@type":"BreadcrumbList","@id":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interzero.hr\/"},{"@type":"ListItem","position":2,"name":"Odr\u017eivost","item":"https:\/\/interzero.hr\/odrzivost-2\/"},{"@type":"ListItem","position":3,"name":"White paper"}]},{"@type":"WebSite","@id":"https:\/\/interzero.hr\/#website","url":"https:\/\/interzero.hr\/","name":"Interzero HR","description":"Interzero - Va\u0161 jak partner za usluge za\u0161tite okoli\u0161a","publisher":{"@id":"https:\/\/interzero.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interzero.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/interzero.hr\/#organization","name":"Interzero Hrvatska","alternateName":"Interzero Croatia","url":"https:\/\/interzero.hr\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/interzero.hr\/#\/schema\/logo\/image\/","url":"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2022\/10\/IZ-Logo-BG.png","contentUrl":"https:\/\/interzero.hr\/wp-content\/uploads\/sites\/11\/2022\/10\/IZ-Logo-BG.png","width":585,"height":365,"caption":"Interzero Hrvatska"},"image":{"@id":"https:\/\/interzero.hr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/interzero.hr","https:\/\/www.linkedin.com\/company\/interzero-hrvatska\/"]}]}},"_links":{"self":[{"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/pages\/9198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/comments?post=9198"}],"version-history":[{"count":8,"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/pages\/9198\/revisions"}],"predecessor-version":[{"id":9213,"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/pages\/9198\/revisions\/9213"}],"up":[{"embeddable":true,"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/pages\/4617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/media\/9199"}],"wp:attachment":[{"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/media?parent=9198"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/interzero.hr\/wp-json\/wp\/v2\/wf_page_folders?post=9198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}