{"id":9198,"date":"2025-01-15T11:59:10","date_gmt":"2025-01-15T10:59:10","guid":{"rendered":"https:\/\/interzero.hr\/?page_id=9198"},"modified":"2025-01-29T09:08:56","modified_gmt":"2025-01-29T08:08:56","slug":"white-paper","status":"publish","type":"page","link":"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/","title":{"rendered":"White paper"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”115255″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”392926″]<\/p>\n

Posao i kru\u017ena ekonomija: detaljna analiza<\/strong><\/h1>\n

[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”238922″]Te\u017enja odr\u017eivom razvoju nije samo moralna odgovornost, ve\u0107 i klju\u010d dugoro\u010dnog uspjeha poduze\u0107a. U vrijeme klimatske krize i sve ve\u0107ih o\u010dekivanja kupaca i investitora, tvrtke moraju poduzeti aktivne mjere kako bi smanjile svoj utjecaj na okoli\u0161. Transformacija prema kru\u017enom gospodarstvu (Circular Economy) postaje prioritet, nude\u0107i brojne poslovne pogodnosti kao \u0161to su smanjenje tro\u0161kova, pobolj\u0161ana reputacija i pove\u0107ana inovativnost.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading uncode_shortcode_id=”412893″]<\/p>\n

Jeste li znali da…<\/strong><\/h3>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”202736″]….velika ve\u0107ina tvrtki \u017eeli implementirati odr\u017eive inicijative ili je ve\u0107 zapo\u010dela taj proces? Takve izjave dalo je izme\u0111u 71,1 i 84,9% menad\u017eera srednjih i velikih poduze\u0107a iz 6 europskih zemalja.<\/p>\n

Pove\u0107ana javna svijest o stilovima \u017eivota i obrascima potro\u0161nje navodi poduze\u0107a, institucije i javna tijela da prepoznaju potrebu za neizbje\u017enom promjenom strategije i smjera.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”3″ back_color=”color-263416″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”114908″ back_color_type=”uncode-palette”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”105382″][vc_column_inner width=”1\/4″][vc_single_image media=”9236″ media_width_percent=”60″ uncode_shortcode_id=”836575″][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h3″ text_size=”h3″ uncode_shortcode_id=”189304″ text_color_type=”uncode-palette”]SAMO 4 % PODUZE\u0106A NE\u0106E ULAGATI U ODR\u017dIVOST<\/strong>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text text_color=”color-xsdn” uncode_shortcode_id=”186579″ text_color_type=”uncode-palette”]<\/p>\n

Vi\u0161e od 4 od 10 poduze\u0107a (41,8 % menad\u017eera u Interzero istra\u017eivanju) ulo\u017eit \u0107e u odr\u017eivost do 150 tisu\u0107a eura u sljede\u0107e 3 godine (23,9 % do 50 tisu\u0107a i 17,9 % do 150 tisu\u0107a).<\/span><\/p>\n

Vi\u0161e od polovice (53,9 %) ulo\u017eit \u0107e preko 150 tisu\u0107a eura, a vi\u0161e od 2 od njih 10 (24 %) preko 500 tisu\u0107a eura.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”185949″]\u0160to motivira tvrtke da uvedu odr\u017eiva rje\u0161enja?[\/vc_custom_heading][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”163599″][vc_column_inner column_width_percent=”80″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”814964″][vc_single_image media=”9240″ media_width_percent=”100″ uncode_shortcode_id=”123455″][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=”247181″]U\u010dinkovitost procesa glavni je pokreta\u010d za provedbu odr\u017eivih inicijativa. Nakon toga slijede komunikacijska razmatranja i imid\u017e tvrtke u o\u010dima dionika. Uzimaju\u0107i u obzir te motivacije, sljede\u0107i dio analize usredoto\u010dio se na grupu tvrtki odabranih prema vrsti poduzetih odr\u017eivih inicijativa. U tu svrhu provedena je dubinska analiza koja je pokazala da je naj\u010de\u0161\u0107a praksa provjera ekolo\u0161ke uskla\u0111enosti njihovog poslovanja (72% tvrtki).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading uncode_shortcode_id=”634839″]Kako minimiziramo negativan utjecaj na okoli\u0161?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”183237″]Smanjenje utjecaja aktivnosti poduze\u0107a na okoli\u0161 na ovaj na\u010din vrijedna je konkurentska prednost. Od aktivnosti poduzetih za postizanje ovog cilja, ispitanici su naj\u010de\u0161\u0107e navodili smanjenje emisija, optimizaciju gospodarenja otpadom, izbjegavanje plastike, eko-dizajn ambala\u017ee i razvoj u\u010dinkovite ESG strategije.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”9238″ media_width_percent=”100″ uncode_shortcode_id=”128381″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”810856″]<\/p>\n

[vc_custom_heading uncode_shortcode_id=”379185″]Interzero studija: stanje, potrebe i trendovi u kru\u017enom gospodarstvu[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”522710″]Interzero podr\u017eava tvrtke u prilagodbi odr\u017eivim poslovnim modelima kroz sveobuhvatno savjetovanje i inovativna ekolo\u0161ka rje\u0161enja. Na\u0161a bijela knjiga predstavlja rezultate istra\u017eivanja trendova odr\u017eivosti, tr\u017ei\u0161nih o\u010dekivanja i povezanih poslovnih odluka srednjih i velikih poduze\u0107a u Europi.<\/strong> Analizirano je \u0161est zemalja: Italija, Austrija, Poljska, Slovenija, Hrvatska i Srbija.[\/vc_column_text][vc_custom_heading heading_semantic=”p” text_size=”h4″ uncode_shortcode_id=”865848″]Cilj studije bio je:<\/strong>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”2″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”895814″][vc_column_inner width=”1\/2″][vc_column_text uncode_shortcode_id=”487809″]<\/p>\n

    \n
  • razumijevanje i analiziranje tr\u017ei\u0161nih trendova u podru\u010dju kru\u017enog gospodarstva i odr\u017eivosti,<\/li>\n
  • ispitivanje mogu\u0107ih prepreka primjeni najboljih praksi u pojedinim zemljama obuhva\u0107enim studijom,<\/li>\n
  • ispitivanje glavnih potreba odr\u017eivosti srednjih i velikih poduze\u0107a u zemljama obuhva\u0107enim studijom i analiziranje njihove spremnosti za usvajanje odr\u017eivih poslovnih modela,<\/li>\n
  • stvaranje referentne to\u010dke za stanje razvoja ekolo\u0161ke transformacije u poslovnim modelima na europskoj razini sa\u017eimanjem podataka dobivenih iz svih analiziranih zemalja.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image media=”9201″ media_width_percent=”100″ uncode_shortcode_id=”126067″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”9193″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”115255″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”392926″] Posao i kru\u017ena ekonomija: […]<\/p>\n","protected":false},"author":28,"featured_media":9199,"parent":4617,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"wf_page_folders":[],"class_list":["post-9198","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWhite paper - pro\u010ditajte rezultate istra\u017eivanja o kru\u017enom gospodarstvu u poduze\u0107ima<\/title>\n<meta name=\"description\" content=\"Na\u0161 whitepaper predstavlja rezultate istra\u017eivanja trendova odr\u017eivosti, tr\u017ei\u0161nih o\u010dekivanja i povezanih poslovnih odluka srednjih i velikih poduze\u0107a u Europi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interzero.hr\/odrzivost-2\/white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White paper - 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