{"id":9267,"date":"2025-02-04T16:59:34","date_gmt":"2025-02-04T15:59:34","guid":{"rendered":"https:\/\/interzero.hr\/?p=9267"},"modified":"2025-02-04T17:00:37","modified_gmt":"2025-02-04T16:00:37","slug":"trendovi-u-odrzivom-razvoju-interzero-izvjesce-2025","status":"publish","type":"post","link":"https:\/\/interzero.hr\/blog\/trendovi-u-odrzivom-razvoju-interzero-izvjesce-2025\/","title":{"rendered":"Trendovi u odr\u017eivom razvoju | Interzero izvje\u0161\u0107e 2025"},"content":{"rendered":"

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Trendovi odr\u017eivog razvoja \u2013 u \u0161to i koliko tvrtke ula\u017eu? Izvje\u0161\u0107e o istra\u017eivanju<\/strong><\/h3>\n

Prijelaz na kru\u017eno gospodarstvo neizbje\u017ean je – zaklju\u010dci su to najnovijeg istra\u017eivanja tvrtke Interzero i dubinskog pogleda na kru\u017eno gospodarstvo i kru\u017enu ekonomiju. Ekolo\u0161ka transformacija poduze\u0107a ne prisiljava se samo zakonskim propisima, ve\u0107 ga o\u010dekuju i kupci, investitori te financijske institucije. Najbolji na\u010din da krenete u pravom smjeru promjena je u suradnji s konzultantskom tvrtkom za okoli\u0161.<\/p>\n

 <\/p>\n

Odr\u017eivost kao biti ili ne biti za ve\u0107inu poduzetnika<\/strong><\/h3>\n

Istra\u017eivanje \u201epoduze\u0107a u kru\u017enom gospodarstvu\u201c: detaljna analiza pokazuje da velika ve\u0107ina tvrtki \u017eeli implementirati odr\u017eive inicijative ili je ve\u0107 zapo\u010dela taj proces. Takve izjave dalo je 71,1 do 84,9% menad\u017eera srednjih i velikih poduze\u0107a iz 6 europskih zemalja.<\/p>\n

Tvrtke iz sektora FMCG-a (81%) i elektronike (82%) najaktivnije su u ovom podru\u010dju. Za ovu skupinu tvrtki provedba kru\u017enih rje\u0161enja vi\u0161e se ne smatra konkurentskom predno\u0161\u0107u, ve\u0107 postaje nu\u017enost za odr\u017eavanje trenutne pozicije na tr\u017ei\u0161tu.<\/p>\n

Situacija je ne\u0161to druga\u010dija za tvrtke iz sektora gra\u0111evinarstva, maloprodaje i logistike, gdje ne\u0161to vi\u0161e od 60% ispitanika izjavljuje \u017eelju za implementacijom ideje kru\u017enog gospodarstva. Iz njihove perspektive, uvo\u0111enje zelenih promjena omogu\u0107uje im da budu ispred konkurencije, kreiraju i kontroliraju trendove u industriji te steknu povjerenje novih skupina kupaca i investitora.<\/p>\n

Koliki prora\u010dun srednje i velike tvrtke izdvajaju za odr\u017eivi razvoj? U koje aktivnosti naj\u010de\u0161\u0107e ula\u017eu? Preuzmite izvje\u0161\u0107e istra\u017eivanja i saznajte najnovije trendove u odr\u017eivom razvoju!<\/p>\n

PREUZMITE NA\u0160 WHITEPAPER<\/mark><\/h3>\n

 <\/p>\n

Djela vs. stvarnost: stanje provedbe Agende 2030 u sektoru srednjih i velikih poduze\u0107a<\/strong><\/h3>\n

Unato\u010d provedbi daljnjih odr\u017eivih inicijativa, velika ve\u0107ina anketiranih poduze\u0107a jo\u0161 uvijek je daleko od postizanja ciljeva Agende 2030. \u2013 samo 20,5% tvrtki postiglo je \u201enajlak\u0161i\u201c cilj uglji\u010dne neutralnosti, dok je samo 15,7% ispitanika postiglo \u201enajte\u017ei\u201c cilj uglji\u010dne neutralnosti.<\/p>\n

 <\/p>\n

Ovakva situacija upu\u0107uje na sve ve\u0107u potrebu tvrtki da tra\u017ee savjetodavnu podr\u0161ku. Gotovo jednoglasno, anketirane tvrtke izrazile su spremnost koristiti usluge konzultantske tvrtke za za\u0161titu okoli\u0161a te joj povjeriti strate\u0161ke, upravlja\u010dke i operativne zadatke.<\/p>\n

Uvidi menad\u017ementa: Smanjenje otpada i pove\u0107anje u\u010dinkovitosti kroz odr\u017eiva rje\u0161enja<\/strong><\/h3>\n

Menad\u017eeri velikih i srednjih poduze\u0107a izjavili su da uvo\u0111enje odr\u017eivih aktivnosti mo\u017ee pozitivno utjecati na poslovanje tvrtke i to u obliku:<\/p>\n

    \n
  • smanjenja koli\u010dina proizvedenog otpada (i posljedi\u010dno \u2013 manji su tro\u0161kovi gospodarenja otpadom),<\/li>\n
  • pove\u0107anja u\u010dinkovitosti poslovanja poduze\u0107a,<\/li>\n
  • ispunjenja rastu\u0107ih o\u010dekivanja kupaca, financijskih institucija i investitora,<\/li>\n
  • prilago\u0111avanja prevladavaju\u0107im trendovima u industriji.<\/li>\n<\/ul>\n

    Me\u0111utim, autori izvje\u0161\u0107a nagla\u0161avaju da je za postizanje stvarnih koristi potrebno provoditi promjene temeljene na konkretnim podacima i mjerenjima. U suprotnom, tvrtke riskiraju pogre\u0161no usmjeravanje svojih ulaganja. Samo 35,5% anketiranih tvrtki izjavilo je da procjenjuju ekolo\u0161ku u\u010dinkovitost proizvoda, usluga i cijele organizacije. Neke od anketiranih tvrtki navele su da nemaju korisne podatke ili istra\u017eivanja za izradu strategije odr\u017eivosti svoje organizacije.<\/p>\n

    Ovi podaci jasno ukazuju ne samo na potrebu provo\u0111enja istra\u017eiva\u010dko-razvojnog rada, ve\u0107 i na nu\u017enost stalne suradnje sa konzultantskim subjektom kao \u0161to je Interzero, kao iskusnog partnera specijaliziranog za odr\u017eivi razvoj.<\/p>\n

     <\/p>\n

    Kakvu podr\u0161ku podu<\/strong>zetnici tra\u017ee? Kriteriji za odabir konzultantske tvrtke za okoli\u0161<\/strong><\/h3>\n

    Zbog velikog utjecaja odr\u017eivih aktivnosti na percepciju tvrtke me\u0111u svim dionicima, tvrtke koje tra\u017ee konzultantsku podr\u0161ku vode se mnogim specifi\u010dnim kriterijima.<\/p>\n

      \n
    • Jedan od naj\u010de\u0161\u0107ih kriterija je sposobnost prilagodbe ponu\u0111enih usluga specifi\u010dnostima poslovanja. Mnogi su poduzetnici iskusili pote\u0161ko\u0107e ili \u010dak nemogu\u0107nost implementacije gotovih, nemodificiranih rje\u0161enja u svoje poslovne modele.<\/li>\n
    • Jednako je va\u017ean i \u0161irok opseg djelovanja konzultantske tvrtke. Ispitanici posebno cijene dostupnost cjelovitih, sveobuhvatnih i integriranih usluga na podru\u010dju za\u0161tite okoli\u0161a kao i mogu\u0107nost savjetovanja u nekim drugim podru\u010djima, koja nisu nu\u017eno povezana s odr\u017eivim razvojem.<\/li>\n
    • Dobra reputacija konzultantske tvrtke za okoli\u0161 tako\u0111er je klju\u010dni kriterij.<\/li>\n<\/ul>\n

      Kao savjetnici za okoli\u0161 savr\u0161eno razumijemo ova o\u010dekivanja poduzetnika. U Interzero-u ve\u0107 vi\u0161e od 30 godina razvijamo prilago\u0111ene, integrirane ekolo\u0161ke usluge za tvrtke svih veli\u010dina i industrija. Nudimo sveobuhvatno ekolo\u0161ko savjetovanje, obuku, revizije te pru\u017eamo prilago\u0111ena rje\u0161enja u podru\u010dju odr\u017eivog razvoja, recikliranja, gospodarenja otpadom i strojeva za otpad. Podupiremo poduzetnike u ispunjavanju zakonskih obveza i u provedbi kru\u017enog gospodarstva. Vi\u0161e od 9500 subjekata ve\u0107 nam je ukazalo povjerenje \u2013 upoznajte na\u0161e usluge za\u0161tite okoli\u0161a i pridru\u017eite se skupini klijenata s kojima zajedno ostvarujemo zajedni\u010dku viziju svijeta bez otpada.<\/p>\n

       <\/p>\n

      O istra\u017eivanju Interzero<\/strong><\/h3>\n

      Analizirano je \u0161est zemalja: Italija, Austrija, Poljska, Slovenija, Hrvatska i Srbija. Ciljevi istra\u017eivanja uklju\u010divali su: razumijevanje i analizu tr\u017ei\u0161nih trendova u podru\u010dju odr\u017eivosti i kru\u017enog gospodarstva, ispitivanje potencijalnih prepreka za implementaciju odr\u017eivih praksi, ispitivanje glavnih potreba za odr\u017eivo\u0161\u0107u u sektoru srednjih i velikih poduze\u0107a te analizu spremnosti tih poduze\u0107a za prijelaz prema odr\u017eivijim poslovnim modelima.<\/p>\n

      Podaci analizirani u istra\u017eivanju potje\u010du iz priop\u0107enja za tisak tvrtke, \u010dlanaka u novinama i \u010dasopisima te iz izvje\u0161\u0107a o odr\u017eivosti, kao i intervjua s vi\u0161im menad\u017ementom anketiranih poduze\u0107a.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Prijelaz na kru\u017eno gospodarstvo je neizbje\u017ean \u2013 zaklju\u010dci su to najnovije studije Interzeroa, Tvrtke u kru\u017enom gospodarstvu: detaljna analiza. Ekolo\u0161ka transformacija poduze\u0107a nije forsirana samo zakonskim propisima. O\u010dekuju ga i kupci, investitori i financijske institucije. Najbolji na\u010din da odaberete pravi smjer promjene je zapo\u010deti suradnju s tvrtkom za savjetovanje o za\u0161titi okoli\u0161a.<\/p>\n","protected":false},"author":17,"featured_media":9268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[74],"class_list":["post-9267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-hrvatska"],"acf":[],"cp_meta_data":{"_wpml_media_featured":["1"],"_wpml_media_duplicate":["0"],"_thumbnail_id":["9268"],"_wpb_vc_js_status":["true"],"_uncode_specific_main_width":["a:2:{i:0;s:4:\"1200\";i:1;s:2:\"px\";}"],"_uncode_specific_menu_remove":["off"],"_uncode_specific_menu_opaque":["off"],"_uncode_specific_menu_no_shadow":["off"],"_uncode_blocks_list":["4463"],"_uncode_header_full_width":["on"],"_uncode_header_height":["a:2:{i:0;s:2:\"50\";i:1;s:1:\"%\";}"],"_uncode_header_title":["on"],"_uncode_header_title_custom":["off"],"_uncode_header_style":["dark"],"_uncode_header_content_width":["off"],"_uncode_header_custom_width":["100"],"_uncode_header_align":["left"],"_uncode_header_position":["header-center header-middle"],"_uncode_header_title_size":["h1"],"_uncode_header_title_italic":["off"],"_uncode_header_featured":["on"],"_uncode_header_background":["a:6:{s:16:\"background-color\";s:10:\"color-wayh\";s:17:\"background-repeat\";s:0:\"\";s:21:\"background-attachment\";s:0:\"\";s:19:\"background-position\";s:0:\"\";s:15:\"background-size\";s:0:\"\";s:16:\"background-image\";s:0:\"\";}"],"_uncode_header_parallax":["off"],"_uncode_header_overlay_color_alpha":["100"],"_uncode_header_scroll_opacity":["off"],"_uncode_header_scrolldown":["off"],"_uncode_specific_layout_width_custom":["a:2:{i:0;s:0:\"\";i:1;s:2:\"px\";}"],"_uncode_specific_tags_align":["left"],"_uncode_sidebar_position":["sidebar_right"],"_uncode_sidebar_size":["4"],"_uncode_sidebar_sticky":["off"],"_uncode_sidebar_fill":["off"],"_uncode_specific_copy_hide":["off"],"_uncode_specific_footer_uparrow_hide":["off"],"_uncode_fullpage_type":["curtain"],"_uncode_fullpage_opacity":["off"],"_uncode_scroll_dots":["off"],"_uncode_empty_dots":["off"],"_uncode_scroll_history":["off"],"_uncode_scroll_safe_padding":["on"],"_uncode_scroll_additional_padding":["0"],"_uncode_fullpage_mobile":["off"],"_uncode_scroll_snap":["off"],"_learndash_course_grid_short_description":[""],"_post":["a:2:{i:0;s:0:\"\";s:29:\"post_course_short_description\";s:0:\"\";}"],"_learndash_course_grid_duration":[""],"_learndash_course_grid_enable_video_preview":["0"],"_learndash_course_grid_video_embed_code":[""],"_learndash_course_grid_custom_button_text":[""],"_learndash_course_grid_custom_ribbon_text":[""],"inline_featured_image":["0"],"_uncode_secondary_thumbnail_id":["0"],"cmplz_hide_cookiebanner":[""],"_wp_old_date":["2023-09-08"],"_wp_old_slug":["javni-poziv-za-sufinanciranje-nabave-uredaja-za-sprjecavanje-nastanka-biootpada"],"_uncode_specific_media":["off"],"_cmplz_scanned_post":["1"],"_edit_lock":["1738684839:17"],"_edit_last":["17"],"_uncode_specific_footer_block":["4463"],"_wpml_location_migration_done":["1"],"_wpml_word_count":["{\"total\":850,\"to_translate\":{\"en\":850}}"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["4"],"_yoast_wpseo_wordproof_timestamp":[""],"_yoast_wpseo_primary_category":[""],"_yoast_wpseo_focuskw":["Resources saved by recycling 2023"],"_yoast_wpseo_linkdex":["52"],"_wpb_post_custom_layout":["default"],"_cmplz_remote_scanned_post":["1"],"_yoast_wpseo_metadesc":["2023. godine je Interzero u\u0161tedio koli\u010dinu primarnih sirovina koja je jednaka potro\u0161nji tekstila 28,6 milijuna gra\u0111ana EU-a."]},"yoast_head":"\nTrendovi u odr\u017eivom razvoju | Interzero izvje\u0161\u0107e 2025 - 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